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The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your store. It is the main tool you can use to track events on the abantecart online store.
Once you've set up the Facebook pixel, the pixel will fire when someone takes an action on your website. Examples of actions include adding an item to their shopping basket or making a purchase. The pixel receives these actions, or events, which you can view on your Facebook pixel page in Events Manager. From there, you'll be able to see the actions that your customers take. You'll also have options to reach those customers again through future Facebook ads.
This easy-to-install extension allows you to get installed a Facebook pixel with events, on every page of your website to track visits to your store and conversions, such as when someone adds an item to their cart or makes a purchase (some events require same id products on your Facebook Catalog otherwise event return "Products Are Missing From Your Catalogs").
An event is any action on your website that can be tracked, such as when someone clicks a button or visits a page. With the Facebook pixel, you can track the website events that matter to you.
With the Facebook Pixel, you can integrate 9 events that happen on your website, including when a customer:
Note: Before you can create a dynamic ad, you need to set up a catalog and assign it to the Facebook pixel. The fastest way to export abantecart products to Facebook with Facebook Catalog plugin
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